What you will work on
- Build and execute strategy to grow our brand awareness
- Launch Marketing and Acquisition campaigns
- Support content strategy and coordinate its amplification
- Product reports and measure results
- Assist with programmatic and social media advertising
- Plan events and PR campaigns
- Annual Brand Partnership plan and deliver Brand Equity KPIs
- Annual Category Activation Plan to deliver category KPIs
- Develop, test, and report on relevant KPIs for all marketing activities
- Participate in the hiring process
- Work closely with management to develop and implement strategy the go-to-market vision
What skills we need from you
- Manage the launch of IDO, blockchain products, categories and marketing activations
- Develop, communicate and implement marketing strategies and ensure all teams are aligned to the objectives required to achieve the strategies
- Develop a comprehensive marketing calendar and ensure the whole marketing team are aware of the dates and hit the set milestones
- Develop and implement new market and exapnsion go-to-market strategies
- Results focused with strength in using data and analytics to support marketing programs
- Have the ability to work in a fast-paced, entrepreneurial environment
- Excellent written and verbal communication skills, building relationships and contributing to team spirit